Hottest Lead Generation Programs

Direct Response Pros, Inc.		July 1, 2009
“Our Success is Measured by your Profitability”
Lead Generation Programs Hope everyone is getting ready for a great 4th of July weekend! We wanted to take a moment of your time to fill you in on some of our latest lead generation projects and let you know that we are always open to creating custom lead generation programs for you or you client’s products/services.	Lead Generation Specialists
Top Performing Lead Generation Campaigns	Something New
Tax Leads (Radio) Volume Available: 100 – 1000 or more calls a week Currently cost per calls are $50 per unique connected call. We have room to grow this vertical, generating live inbound calls from our radio advertising, attracting consumers who owe the IRS back taxes. Call Us Today 1-800-947-1142 Loan Modification Leads Radio Calls Volume Available: 1000 or more calls a week Current client is seeing a 5 to 1 return on investment and asked to turn down their TV campaign. Cost per call: $32 per unique call 60% – 70% of calls come in 8a – 8p Mon – Sat 30% – 40% of the calls come in after normal hours Mon – Sun The current campaign is for attorney backed firms only. Internet Leads Cost: $25.00 Return Allowance: up to 20% States: all 50 Leads are 100% opt-in, exclusive to our clients, generated from banner advertising and delivered in real time 7 days a week. Fields Include: First/Last Name, e-mail address, Phone1, Phone2(optional), Current Home Value, Property State, Months Behind, Hardship,Loan Balance, Fixed/Adjustable Loan, Notice of Default (Y,N), Currently in Bankruptcy (Y,N), Are you genuinely interested in being contacted (Y,N) Call centers getting the Best Results are open Mon – Sun 6AM – 9PM Local Time Call Us Today 1-800-947-1142 Money For Gold Leads Cost: $30 Envelope Return Rate Avg: 40% Volume: 200+ per day Phone verified money for gold leads, using opt-in Internet leads. Information collected: First/Last Name, Phone1, Phone 2 (if available), Address, City, State, Zip, Email – Multiple questions asked to insure quality and all calls are recorded. Call Us Today 1-800-947-1142 Diabetic Supply Leads Cost: $24 Volume: 100 – 5000 leads per day Return Allowance: up to 15% (ONLY for duplicate leads within your database) Closing Rate: 15% or better depending on the client call center These leads are recorded and call verified for the following information: Name, address, city, state, zip, phone 1, phone 2 (if available), (email if available), do you have diabetes (y), are you 65 years or older (y), are you on medicare (y). If all of those criterias are met the lead is posted into your database in real time. All leads are client exclusive. We have room for 1 – 2 more clients. Call Us Today 1-800-947-1142 Debt Leads Cost: $25 Volume: 50 – 1000 per day Return allowance: up to 20% States Excluded Include: GA,OH, TN, UT, KS, WI, ND, SD, KY, MS, WA. NJ, NC Leads are 100% opt-in,exclusive, generated from banner advertising and delivered in real time 7 days a week. Fields Include: First/Last Name, State, Zip, Phone1, Phone2 (optional), Debt Amount (10K+), Best Time To contact Call centers getting the Best Results are open Mon – Sun 6AM – 9PM Local Time Call Us Today 1-800-947-1142 Legal Leads National Internet & TV advertising. Turn leads into cases. Generating Leads for: Reglan Hydroxycut Zicam – Levaquin – Asbestos Cancer/Meso – Avandia – Fleet Phospho Soda – Kidney Patient (Fleet, Trasylol, Gadolinium, and Hydroxycut) Shoulder Pain Pump Gadolinium/NSF Womens Health(yasmin, ortho evra, nuvaring) Yazmin – Denture Cream Personal Injury – Trasylol – Calaxo Screw Recall – Fentanyl Patch – Bankruptcy Diacetly If you are looking for any other leads please contact us. Call Us Today 1-800-947-1142

Building A Direct Response Advertising Campaign

Recommended Advertising Strategies

Inbound Call Campaigns

Radio

Paid radio media is the first recommended advertising channel because it will give the fastest result. Results will be modified and stratified to maximize conversion rates.

Radio campaign will need:

· Creative script

· Production of the creative (approximate cost $1500 & up)

· Market placement of the creative

· Feedback to adjust the placement of the creative (On going weekly feedback)

Radio advertising includes real time online reporting for unique 800#’s that allows for weekly optimization in order to maximize the best performing outlets.

Television

Paid television media is the second recommended outlet because it has a higher production cost and takes longer than radio to air. TV advertising is a high impact medium that visually extends your brand and instills credibility. Initial results will be modified and stratified to maximize conversion rates.

TV campaign will need:

· Creative script

· Production of the creative (Cost $3500 and up)

· Market placement of the creative

· Feedback to adjust the placement of the creative

Once the best possible market saturation has been achieved the next step would be a Print campaign.

Print/Direct Mail Campaign

Paid print media is the third recommended outlet because it has a higher cost to enter the market, lower call volume potential and the results take longer to measure. Results will be modified and stratified to maximum conversion rates.

Print/Direct Mail campaign will need:

· Creative script

· Production of the creative (Cost of Print Ad $1500 and up)

· Market placement of the creative (Cost of Direct Mail Campaign $5000 and up)

Feedback to adjust the placement of the creative

Typically this form of media generates a better quality call because the information is fully laid out to the consumer in writing.

Outbound Calling Campaign

Internet

An exclusive Internet lead generation campaign is recommended to augment your inbound calling campaigns. Exclusive Internet leads allow you to reach consumers who have acted on your unique offer. Due to their lower cost these leads will help you drive down your overall cost per conversion and maximize labor.

Internet campaign will need:

· The development of creative banner ads and landing pages

· Geographic and demographic targeting through multiple channels

· Outbound call scripting

· Lead management

SEO (Search Engine Optimization)

We recommend an ongoing SEO campaign that will increase your web presence, rank your website in top search engines (Google, Yahoo, MSN) and reduce or eliminate the need for PPC (Pay Per Click) advertising.

Reputation Management

You should be prepared to manage your reputation to protect your media investment, leverage your brand, take advantage of positive press and push back any negative consumer issues. The cost of this type of management is nominal compared to the potential damaging consequences.

Overall Marketing Goal

The objective, over time, is to maximize the media in the most cost effective manner. All media has diminishing returns. At some point you will have saturated a core demographic and will be forced to reach into other demographics that show a lesser return on investment. How far you must reach into these diminishing return demographics is the most critical aspect of managing a cost effective sales program.

www.directresponsepros.com

Direct Response Pros, Inc.
3053 W Craig Rd Ste. E #101
North Las Vegas, NV 89032

E-mail: directresponsepros@gmail.com
Accounting: accounting @directresponsepros.com
Tracking: tracking@directresponsepros.com

Toll Free: 1-800-947-1142
Phone: 702-987-4659
Fax: 702-947-6597

What’s in a Lead? Premium Vs. Source Leads

What’s in a Lead? Premium Vs. Source Leads

How are leads created?

Leads are created in any number of ways, including PPC (pay per click), organic search (SEO), radio, TV, affiliate network, print, direct mail, telemarketing and/or display advertising.

Which leads are the most effective?

You should really first ask yourself what is my goal in acquiring new leads, how many sales per day do I need, what is the cost per sale I need to obtain, what is the cost per sale in relation to my labor and overhead costs, how much commission do I need to payout to attract the best talent and there are a number of other variables that will be particular to your industry. How much money do I have to float before I’m in the black, what’s the lifetime value of a customer, are you selling a residual based program, are you selling a one-off, do you have the ability to up sell new and existing clients. It is imperative that you have some sense of the above in order to figure out want you need to get out of a lead.

What is a Quality lead?

Our standard definition of a quality lead is when a consumer fills out a lead form with their correct information and who is interested in the product or service offered.

There are many companies generating quality leads where consumers have shown interest or intent in the product or service offered. The next assessment of quality is measured by:

Contact rate – How many people did I talk to that were interested in my product/service from the batch of new leads.

Bad/Numbers Disconnects – How many numbers were not working, disconnected or when called you reached the wrong contact person.

Unworkable Leads – How many leads were contacted but lost interest, are no longer interested or purchased a competitors service.

Sales – How many sales were made from the leads and what was the average revenue per sale.

Using this basic data you will be able to derive metrics that will support a quality ranking from your various lead sources which will help you determine which leads measure up to your quality standards. Once a baseline is constructed it will be easy to add new sources and delete underperforming ones.

What is a lead that comes from the source?

A source lead is one that’s generated by a company where the consumer fills out a lead form that is hosted on an ad server and/or is generated from traffic redirected to your own landing page. The traffic can come from affiliate networks, display advertising, e-mail advertising, search engine advertising or could be a live inbound call to your call center that is a direct result of radio/TV/print/mobile or Internet advertising.

Typically a lead that comes from the source is going to be your cheapest lead. These leads are unfiltered and are as-is which is why the cost of the lead is lower then that of a premium lead.

What is a premium lead?

A premium lead is one that originated at the source but has undergone some type of quality control to remove disconnected/bad numbers and consumers that show no interest in the product or service. This type of lead will cost you more money because someone else’s labor was used to remove unworkable leads. The end result is you spend less labor and time filtering out your leads. A premium lead is great for organizations that have not met their lead threshold and for organizations that are running hybrid campaigns it helps increase labor efficiencies.

What Next?

Each lead type is always dependent on the company’s goals. In many cases a cheaper lead makes sense because even after you use your labor for filtering you still end up with a lower cost per lead, cost per contact and overall lower cost per sale.

We suggest that you contact us to discuss how we can help you execute your goals.

About Us

Direct Response Pros, Inc is a full service media-consulting and marketing firm with an emphasis on cost effective results driven direct marketing services and direct response advertising. We use our vast network of TV, radio, print, pod cast, Internet and mobile broadcast  resources to create lead generation programs in order to deliver maximum ROI to you. Whether you already have an existing direct response advertising campaign or you are looking for new media outlets to lower your cost per lead/order/acquisition Direct Response Pros, Inc. has a solution.

In today’s market place you need to realize the full value of your marketing budget. Direct Response Pros, Inc can help by creating a fully integrated performance based campaign utilizing radio, TV, pod casting, mobile and Internet to help balance out your advertising budget. Pay for performance advertising is a cost effective way to secure low lead/order/acquisition rates and to test new advertising channels.  Direct Response Pros, Inc. takes it one step further by helping you maximize your call center efficiencies and minimizing losses occurred through poor lead management.  Contact us today to find out why Presidential candidates and small companies alike have utilized our direct marketing services. Call us today 1-800-947-1142.

Contact Us

www.directresponsepros.com

Direct Response Pros, Inc.
3053 W Craig Rd Ste. E #101
North Las Vegas, NV 89032

E-mail: directresponsepros@gmail.com
Accounting: accounting @directresponsepros.com
Tracking: tracking@directresponsepros.com

Toll Free: 1-800-947-1142
Phone: 702-987-4659
Fax: 702-947-6597

Tax Debt Leads

Internet Tax Debt Leads

Fields Collected: First/Last Name, Phone 1, Phone 2, Tax Amount Owed 10K+, Agency (State, Federal), E-mail address

Gross Cost Per Lead: $35.00

up to a 20% return allowance

Volume Available: 50 – 500 leads per day

Payment Terms: Deposit Against Leads

Test Order: 250 leads @ 50 leads per day

Launch Time: 5 – 10 business days

Lead Delivery: Real time posted leads to your data base

Radio/TV Inbound Calls

Gross Cost Per Unique Inbound Call: $50.00

or

Gross Cost Per 60 Second Connected Call:  $110 (Consumers respond to the radio/TV commercial, hit an IVR and self select 10k or more in tax debt or 5k – 10k in tax debt only 10k or more is passed to the call center)

Volume Available: 50 – 200 leads per day (contact us for more volume or a custom campaign)

Payment Terms: Deposit Against Leads

Test Order:   100 leads @ 20 leads per day

Launch Time: 5 – 7 business days

Lead Delivery: Real time inbound calls. (We include real time online reporting and all calls are recorded)

Contact Us

E-mail: directresponsepros@gmail.com

www.directresponsepros.com

Toll Free: 1-800-947-1142
Phone: 702-987-4659
Fax: 702-947-6597