Recommended Advertising Strategies
Inbound Call Campaigns
Radio
Paid radio media is the first recommended advertising channel because it will give the fastest result. Results will be modified and stratified to maximize conversion rates.
Radio campaign will need:
· Creative script
· Production of the creative (approximate cost $1500 & up)
· Market placement of the creative
· Feedback to adjust the placement of the creative (On going weekly feedback)
Radio advertising includes real time online reporting for unique 800#’s that allows for weekly optimization in order to maximize the best performing outlets.
Television
Paid television media is the second recommended outlet because it has a higher production cost and takes longer than radio to air. TV advertising is a high impact medium that visually extends your brand and instills credibility. Initial results will be modified and stratified to maximize conversion rates.
TV campaign will need:
· Creative script
· Production of the creative (Cost $3500 and up)
· Market placement of the creative
· Feedback to adjust the placement of the creative
Once the best possible market saturation has been achieved the next step would be a Print campaign.
Print/Direct Mail Campaign
Paid print media is the third recommended outlet because it has a higher cost to enter the market, lower call volume potential and the results take longer to measure. Results will be modified and stratified to maximum conversion rates.
Print/Direct Mail campaign will need:
· Creative script
· Production of the creative (Cost of Print Ad $1500 and up)
· Market placement of the creative (Cost of Direct Mail Campaign $5000 and up)
Feedback to adjust the placement of the creative
Typically this form of media generates a better quality call because the information is fully laid out to the consumer in writing.
Outbound Calling Campaign
Internet
An exclusive Internet lead generation campaign is recommended to augment your inbound calling campaigns. Exclusive Internet leads allow you to reach consumers who have acted on your unique offer. Due to their lower cost these leads will help you drive down your overall cost per conversion and maximize labor.
Internet campaign will need:
· The development of creative banner ads and landing pages
· Geographic and demographic targeting through multiple channels
· Outbound call scripting
· Lead management
SEO (Search Engine Optimization)
We recommend an ongoing SEO campaign that will increase your web presence, rank your website in top search engines (Google, Yahoo, MSN) and reduce or eliminate the need for PPC (Pay Per Click) advertising.
Reputation Management
You should be prepared to manage your reputation to protect your media investment, leverage your brand, take advantage of positive press and push back any negative consumer issues. The cost of this type of management is nominal compared to the potential damaging consequences.
Overall Marketing Goal
The objective, over time, is to maximize the media in the most cost effective manner. All media has diminishing returns. At some point you will have saturated a core demographic and will be forced to reach into other demographics that show a lesser return on investment. How far you must reach into these diminishing return demographics is the most critical aspect of managing a cost effective sales program.
www.directresponsepros.com
Direct Response Pros, Inc.
3053 W Craig Rd Ste. E #101
North Las Vegas, NV 89032
E-mail: directresponsepros@gmail.com
Accounting: accounting @directresponsepros.com
Tracking: tracking@directresponsepros.com
Toll Free: 1-800-947-1142
Phone: 702-987-4659
Fax: 702-947-6597
